Companies with strong B2B brands see a 74% higher return on their brand marketing investment and a 46% larger market share compared to weaker brands (Boston Consulting Group, 2021).
We think this emphasises one of our core beliefs at MindMoB: That a well-defined and strong brand identity is essential for B2B companies looking to differentiate themselves and build lasting relationships.
B2B branding is more than just a logo
It’s the intangible force that distinguishes exceptional companies from average ones, helping them to stand out in a competitive market.
A strong brand:
- Creates an emotional connection
- Builds trust and credibility
- Establishes a company as a leader in its field.
Visual design is a key element in building a strong B2B brand. As human beings, we’re visual creatures by nature. The aesthetics of your brand tell a story and influence how your business is perceived.
Companies with well-designed branding are more likely to leave a lasting impression and create an experience for their customers.
“Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth.” – Jim Mullen, CEO of Reach plc
How to create a compelling brand
To build a memorable and authentic B2B brand identity, you first need to develop a clear B2B brand strategy.
Ask yourself:
- Why does our business exist and what does it stand for?
- What key problems does our product or service solve?
- Who is our ideal B2B customer?
- What is our brand’s personality like?
MindMoB’s Brand Workshops help you answer these questions and deliver a unified, clearly defined and documented purpose, vision, set of values and brand personality.
This becomes the blueprint upon which we then develop a cohesive visual brand identity that resonates with your target market. Our team then gets to work…
- Crafting an effective logo design – which must be:
- Memorable and meaningful (not just one or the other!)
- Easy to read and recognise quickly
- Unique in a saturated market
- Choosing a brand colour palette, typography and imagery – which must:
- Incorporate an emotional appeal to enhance recognition
- Reflect your identified purpose, values and personality
Be seamlessly deployed across all areas of your business