ANALYSE.
CHALLENGE.
DELIVER.

Most agencies avoid B2B marketing or simply don’t understand it.

The MindMoB team, a B2B marketing agency in Australia with decades of experience in the most complex industries, including marketing for technology companies, marketing for engineering companies, and professional services marketing. We do our research and ask the right questions – while ensuring that your B2B marketing strategy, branding and implementation are all aligned and consistent – to achieve your goals.

We cut through the clutter by redefining how marketing is done in engineering, resources, tech and professional services.

Marketing
strategy

Brand Development
and positioning

Website development and SEO

Content development and coordination

Digital marketing and paid advertising

Measurement and reporting

B2B Marketing Services

B2B Strategy

Your marketing strategy doesn’t need to be a 100-page report – but without any foundational plan, your marketing efforts won’t coordinate or align with your business objectives. You’ll spend time simply doing stuff that won’t yield results.

In B2B marketing, it’s easy to make assumptions or focus on what you can offer – but a strong B2B strategy looks outwards, not in, to validate your direction.

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Stakeholder and client interviews

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Market, competitor and audience research

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Cohesive positioning and messaging

Practical strategy and execution plan

B2B Branding

Your company identity is more than pretty colours and a slick logo (although that’s part of it)! Appealing B2B branding, a distinct value proposition and clear points of difference give prospects confidence in your capabilities – while separating you from competitors.

A lot of businesses operate in your industry. Transforming a dated or narrow brand into one that effectively represents your services, purpose and value could be a game-changer.

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Brand strategy and direction

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Brand design or rebranding

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Communications and branding guidelines

Collateral creation and rollout

B2B Website

A B2B website is fundamentally different to a B2C one. Your services are harder to communicate and differentiate than products, and your ‘buying cycle’ is more involved – with several decision-makers in the process. They’re looking for partners, not purchases.

Nobody has time to read dozens of pages or scroll through walls of text. Work with experts who know how to deliver complex offerings and hard-to-market business concepts online.

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Search engine optimisation (SEO)

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Mapping, copy and user experience

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Designing, building and testing

Ongoing updates and improvements

B2B Content

Don’t just say that you’re ‘client-focused’ with ‘quality services’. Showing the world how you do it is the only way to build trust! In a noisy landscape, companies often say the same thing. Evidence-based content with a clear purpose makes all the difference, whether it’s through content marketing strategies or B2B marketing on LinkedIn.

All B2B marketing content must be able to answer two simple questions for your potential clients: “Why should I care?” and “How is this addressing my pain points?”

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Case studies, whitepapers and industry insights

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Corporate videos and testimonials

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Database development and sales workflows

PR, industry media and awards

B2B Digital

One of the biggest mistakes that B2B companies make is diving head-first into marketing tactics and paid ads without a clear plan. This almost never works, especially in the B2B space where the metrics of success are far more complex than just making online sales.

We coordinate the entire process in-house, with trusted third parties, to ensure that your brand and messaging remain consistent and resonate – to meet your objectives.

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    Email marketing

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    Paid and organic social media

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    Pay-per-click advertising (PPC)

    Affiliate marketing

    Reporting

    It isn’t as easy to get measurable data in B2B marketing as it is in B2C, to know whether your investment has been worthwhile. That doesn’t mean it’s any less important! A great marketing partner isn’t just accountable; they tell you why something won’t or didn’t work.

    We take the time and spend the effort to get it right. It’s why we don’t disappear and why we won’t hide behind confusing or misleading numbers like some B2B marketing companies.

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    Weekly check-ins and WIPs

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    One-on-ones with specialists

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    Goal-driven analytics

    Client surveys