ANALYSE.
CHALLENGE.
DELIVER.
Most agencies avoid B2B marketing or simply don’t understand it.
The MindMoB team, a B2B marketing agency in Australia with decades of experience in the most complex industries, including marketing for technology companies, marketing for engineering companies, and professional services marketing. We do our research and ask the right questions – while ensuring that your B2B marketing strategy, branding and implementation are all aligned and consistent – to achieve your goals.
We cut through the clutter by redefining how marketing is done in engineering, resources, tech and professional services.
Marketing
strategy
Brand Development
and positioning
Website development and SEO
Content development and coordination
Digital marketing and paid advertising
Measurement and reporting
B2B Marketing Services
B2B Strategy
Your marketing strategy doesn’t need to be a 100-page report – but without any foundational plan, your marketing efforts won’t coordinate or align with your business objectives. You’ll spend time simply doing stuff that won’t yield results.
In B2B marketing, it’s easy to make assumptions or focus on what you can offer – but a strong B2B strategy looks outwards, not in, to validate your direction.
Stakeholder and client interviews
Market, competitor and audience research
Cohesive positioning and messaging
Practical strategy and execution plan
B2B Branding
Your company identity is more than pretty colours and a slick logo (although that’s part of it)! Appealing B2B branding, a distinct value proposition and clear points of difference give prospects confidence in your capabilities – while separating you from competitors.
A lot of businesses operate in your industry. Transforming a dated or narrow brand into one that effectively represents your services, purpose and value could be a game-changer.
Brand strategy and direction
Brand design or rebranding
Communications and branding guidelines
Collateral creation and rollout
B2B Website
A B2B website is fundamentally different to a B2C one. Your services are harder to communicate and differentiate than products, and your ‘buying cycle’ is more involved – with several decision-makers in the process. They’re looking for partners, not purchases.
Nobody has time to read dozens of pages or scroll through walls of text. Work with experts who know how to deliver complex offerings and hard-to-market business concepts online.
Search engine optimisation (SEO)
Mapping, copy and user experience
Designing, building and testing
Ongoing updates and improvements
B2B Content
Don’t just say that you’re ‘client-focused’ with ‘quality services’. Showing the world how you do it is the only way to build trust! In a noisy landscape, companies often say the same thing. Evidence-based content with a clear purpose makes all the difference, whether it’s through content marketing strategies or B2B marketing on LinkedIn.
All B2B marketing content must be able to answer two simple questions for your potential clients: “Why should I care?” and “How is this addressing my pain points?”
Case studies, whitepapers and industry insights
Corporate videos and testimonials
Database development and sales workflows
PR, industry media and awards
B2B Digital
One of the biggest mistakes that B2B companies make is diving head-first into marketing tactics and paid ads without a clear plan. This almost never works, especially in the B2B space where the metrics of success are far more complex than just making online sales.
We coordinate the entire process in-house, with trusted third parties, to ensure that your brand and messaging remain consistent and resonate – to meet your objectives.
Email marketing
Paid and organic social media
Pay-per-click advertising (PPC)
Affiliate marketing
Reporting
It isn’t as easy to get measurable data in B2B marketing as it is in B2C, to know whether your investment has been worthwhile. That doesn’t mean it’s any less important! A great marketing partner isn’t just accountable; they tell you why something won’t or didn’t work.
We take the time and spend the effort to get it right. It’s why we don’t disappear and why we won’t hide behind confusing or misleading numbers like some B2B marketing companies.