B2B marketing services for 

mining companies 

MindMoB supports businesses working with Tier 1 mining companies, including consultants, suppliers, OEMs, and research groups. With in-depth knowledge of the mining industry from mine to mill, we help you navigate the evolving landscape.

Relying solely on word-of-mouth is no longer enough. As competition grows and the industry embraces technology, an outdated brand and limited online presence can hold you back. Modern marketing is key to building brand recognition, showcasing expertise, and attracting both clients and talent. Effective marketing helps mining suppliers stand out to Tier 1 companies and engage a digitally connected workforce.

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Josh Old

Managing Director at Core Asset Co.

“I loved having a marketing partner who took ownership right from the start and who I could depend upon to bring the whole program to life.”

To stay relevant, outpace competitors, and attract new clients and employees, here are a few essential steps:

Create a strong brand

A powerful brand is one of the most effective yet underutilized ways to differentiate your business. We’re not just talking about a logo – it’s the overall experience clients have with your company.

Develop a clear strategy

Without a marketing strategy that aligns with your business objectives, your actions and messaging will lack direction and purpose. A solid strategy is key to achieving your goals.

Build your brand assets

Consistency in both visual and written messaging enhances brand recall and builds awareness. Your brand assets include your website, social media presence, and all communication materials.

Design a client-centric website

A well-crafted website that answers client questions and backs up your claims builds credibility and generates leads. It’s undoubtedly your most important asset.

Capturing data in a CRM

How can you foster ongoing relationships with clients if you don’t know who they are or how they’re engaging with your brand? A CRM system helps you track interactions and personalize communication.

Generate Quality Leads

Implement a strategic promotional plan that consistently reaches your target audience. Build awareness, foster consideration, and establish trust, ultimately generating valuable leads that drive business growth in key areas.

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RESULTS

Core Asset Co.

Engineering

Core Asset Co. was working with well-known leaders in the mining industry. However, they weren’t clearly describing their capabilities or putting forward a brand that reflected their expertise.

Explore their results

Mining3 and CSIRO

Engineering

Mining3 is a world-leading research organisation. Working in partnership with CSIRO, and directed by its global mining industry members, it develops and delivers…

Explore their results