The team that actually knows B2B marketing
At MindMoB, we’re done watching agencies waste clients’ budgets on tactics that lead nowhere. We believe B2B marketing should be precise, strategic and backed by real business insights. Our team is here to challenge the status quo and deliver marketing that drives meaningful change.
We’re the Masters of Brands who aren’t afraid to stand up to mediocrity.
MindMoB is a Brisbane-based B2B marketing company built for brands that do complex things exceptionally well. We combine strategy, creativity and commercial thinking to help businesses be seen, heard, and chosen. As a business-to-business marketing agency, we turn expertise into impact.
Why we exist
B2B marketing has a problem. Great companies with complex offerings are too often overlooked, not because they’re not good, but because they sound like everyone else. They’re stuck relying on word-of-mouth or surface-level campaigns that don’t cut through. That’s why MindMoB exists.
We started MindMoB after years in the agency and consulting world. We saw technically brilliant companies being sold short by generic messaging, templated strategies, and design-first marketing that lacked substance. These were businesses doing meaningful work — in mining, engineering, tech, and manufacturing — but they didn’t have a brand that reflected their value or a strategy that connected them with the right clients.
We knew they deserved better.
That’s what drives us — creating clarity and momentum for B2B businesses through smart, insight-driven branding and marketing.
What we believe
We believe a brand should be built on insight. Messaging should be strategic. Marketing should deliver. And every client should walk away with a brand their team can stand behind and a presence their market can’t ignore.
This belief shapes the foundation of who we are and how we work. Our vision, mission and values guide every decision we make, and every partnership we build.
Every belief we hold turns into action. It’s what makes us more than a creative studio — we’re a branding and marketing agency with intent.
Our Vision
Giving great businesses a microphone to achieve remarkable things.
Our Mission
Helping B2B companies be seen, heard and chosen by the clients that matter most.
Our Role
Amplifying what our clients already do well and making their expertise visible in the market.
Our values
Championing greatness:
We want to work with businesses that deliver genuine value.
Elevating what matters:
We want to create messaging that influences real decisions
Emphasising strategic impact:
We act with intent and focus on outcomes that truly matter.
Focusing on partnership integrity:
We operate as a trusted extension of our clients’ teams.
How we work
We don’t do guesswork or generic playbooks. Every project starts with understanding — your business, your market, your challenges, and what success really looks like.
From there, we build clarity through strategy, creativity, and execution. As a B2B marketing company, we translate complex expertise into messaging and visuals that actually connect.
Our process is collaborative and transparent — no smoke and mirrors. We work with you, not around you, combining insight, creativity, and commercial thinking to deliver results that matter.
At our core, we’re a branding and marketing agency built for businesses that value precision over noise. The goal is simple: marketing that reflects who you are and moves your business forward.
Meet the minds
With 20+ years of experience, our Brisbane B2B marketing team cuts through the rubbish, challenges lazy marketing and delivers the results that you care about.
Georgie Deetlefs
The Strategist
Georgie brings insight and clarity to complex B2B challenges.
With over 20 years in marketing, Georgie’s superpower is aligning business goals with real-world marketing outcomes through actionable strategies. She is meticulous in every stage of the process – from research to rollout – to make sure every piece of work strengthens your brand and resonates with the people who matter.
Liesl Krumrey
The Creator
Liesl doesn’t just make things look good. She gives brands meaning.
With global agency experience and a deep understanding of brand psychology, Liesl translates strategy into visuals that carry weight. Her work is shaped by over two decades of designing for brands that need to stand out and stand for something. Her creative lens means MindMoB’s work is always beautiful and purposeful.
Jesse Dascanio
The Wordsmith
Jesse sharpens your message until it cuts through.
With a background in brand strategy and a gift for cutting through fluff, Jesse helps businesses say what they mean. He’s been balancing creativity with commercial thinking for over a decade, transforming fuzzy ideas into messaging that lands with the right audiences – whether it’s a tagline, a case study or a full brand voice.
Cheryl Wadley
The Marketer
Cheryl connects the dots between brand, content and performance.
Far from a generalist, Cheryl specialises in mapping multi-channel campaigns to the entire customer journey. Her strength lies in bringing together strategy and content to really move the needle. She brings a marketer’s pragmatism and a strategist’s eye for opportunity – always focused on real impact, not just impressions.
Mich Raap
The Designer
Mich designs with intention – and an instinct for what works.
Mich has a sixth sense for translating brand strategy into compelling design. With over 25 years of experience across industries and agency types, she knows when to push boundaries and when to keep things clean. From brand identity to digital assets, she ensures every pixel has purpose and every design makes a mark.
Chris Nowlan
The Developer
Chris builds structure and style into every line of code.
A full-stack developer with an eye for UX, Chris brings the technical firepower needed to turn big ideas into seamless digital experiences. He bridges the gap between design and functionality, so every site looks the part and performs where it counts – with clean code, intuitive interfaces and standout speed.
Sue Martin
The Recordkeeper
Sue keeps the numbers in line, so the MindMoB team can deliver.
With over 20 years in bookkeeping, Sue’s experience spans law, finance and small business operations. She’s fluent in the tools that keep businesses compliant and gives MindMoB the confidence it needs to move forward. Her work may be behind the scenes, but her impact is profound.
Our story…
MindMoB is a Brisbane-based branding and marketing agency founded by Georgie Deetlefs and Liesl Krumrey – two professionals with decades of experience in strategy, brand, and creative design.
We started MindMoB after years in the agency and consulting world, where we saw technically brilliant businesses being undersold by generic messaging and design-first marketing that lacked substance. These were companies doing meaningful work — in mining, engineering, technology, and manufacturing — but they didn’t have a brand or strategy that reflected their value.
We knew they deserved better. So we built an agency that does things differently — one that starts with strategy, not aesthetics, and puts real business outcomes at the centre of every project.
Over the years, MindMoB has become a trusted B2B marketing company for Australian service brands ready to stand out. We believe meaningful marketing comes from deep understanding, creative focus, and strategic execution — not empty tactics. Every project reflects our belief that clarity beats noise.
Why choose MindMoB?
We don’t chase vanity metrics. We build brands that perform — grounded in strategy, powered by creativity, and driven by commercial outcomes.
COLLABORATIVE
MINDSET
Working closely with our clients and team to achieve the best results – stronger together.
POSITIVE
IMPACT
Creating lasting, positive change for our clients, team, community and environment.
INSIGHTFUL
APPROACH
Taking the time to understand you, and what will truly make a difference.
“WOW! I’m emotional… Thank you so much. I love it! I’m so excited to have you guys helping our journey and this just lifts our profile. Great work guys.”
“Thanks, Liesl. It looks great.
Loving the new brand!”
“Nice work, Liesl. Thanks for all of your time and effort. You have produced exactly what I needed.”
“Thank you so much for your speedy work.”
“Thank you very much for getting these done for us at short notice. They all look great and really help a lot.”
WHAT WE’VE ACHIEVED
Tired of empty promises?
You should be! Real marketing is about results, not just talk.
And we’ve got the proof to back it up.