THE TEAM THAT
ACTUALLY KNOWS
B2B MARKETING.
At MindMoB, we’re done watching agencies waste clients’ budgets on tactics that lead nowhere. We believe marketing should be precise, strategic and backed by real business insights. Our team is here to challenge the status quo and deliver marketing that drives meaningful change.
We’re the Masters of Brands who aren’t afraid to stand up to mediocrity.
MEET THE MINDS
With 20+ years of experience, our Brisbane B2B marketing team cuts through the rubbish, challenges lazy marketing and delivers the results that you care about.
Georgie Deetlefs
The Strategist
Georgie is a marketing professional with over 25 years of experience, who specialises in B2B marketing strategy and execution.
Primarily working in B2B product and service marketing, Georgie understands complex offerings and outlines practical strategies that deliver on business objectives. She always ensures that her work aligns with your brand positioning and resonates with your target audience.
Liesl Krumrey
The Creator
Liesl is a brand expert with over 25 years of experience working for international agencies like BBDO, Ogilvy and ICG.
When she moved to Brisbane in 2015, she started her own agency and has been providing creative and graphic design services that aren’t just pretty images; they’re insightful and meaningful designs that filled to the brim with depth and meaning.
Jesse Dascanio
The Wordsmith
Jesse has been developing cut-through communications and brand content for over a decade.
Combining creativity and clarity, he helps you articulate why you and your offering matter (to a market that’s heard it all before). By taking a strategic approach to what your business says about itself, Jesse ensures that your voice is a valuable asset and a long-term investment.
OUR STORY…
MindMoB is a Brisbane-based branding and marketing agency founded by Georgie Deetlefs and Liesl Krumrey – two experienced professionals with decades of expertise in B2B marketing and creative design.
Our mission is to deliver insightful B2B marketing that actually gets results.
We specialise in navigating complex, technical B2B sectors by dedicating the time to truly understand your needs, business goals and the unique possibilities within your industries.
With this deep understanding, we create strategic and actionable plans that align with your objectives and drive measurable outcomes.
Why choose MindMoB?
COLLABORATIVE
MINDSET
Working closely with our clients and team to achieve the best results – stronger together.
POSITIVE
IMPACT
Creating lasting, positive change for our clients, team, community and environment.
INSIGHTFUL
APPROACH
Taking the time to understand you, and what will truly make a difference.
“WOW! I’m emotional… Thank you so much. I love it! I’m so excited to have you guys helping our journey and this just lifts our profile. Great work guys.”
“Thanks, Liesl. It looks great.
Loving the new brand!”
“Nice work, Liesl. Thanks for all of your time and effort. You have produced exactly what I needed.”
“Thank you so much for your speedy work.”
“Thank you very much for getting these done for us at short notice. They all look great and really help a lot.”
WHAT WE’VE ACHIEVED.
Tired of empty promises?
You should be! Real marketing is about results, not just talk.
And we’ve got the proof to back it up.