DISRUPT.
UPLIFT.
TRANSFORM.
The Masters of Brands are the enemies of mediocre.
We’re a B2B brand and marketing agency comprised of specialists with over 20 years of experience in branding, marketing and communications. From in-depth strategic development to rolling out impactful campaigns, we make it our business to deliver exceptional B2B marketing services.
MEET THE MINDS
Georgie Deetlefs
The Strategist
Georgie is a marketing professional with over 25 years of experience, who specialises in B2B marketing strategy and execution.
Primarily working in B2B product and service marketing, Georgie is skilled at understanding complex offerings and outlining practical strategies that deliver on business objectives. She always ensures that her work aligns with your brand positioning and resonates with your target audience.
Liesl Krumrey
The Creator
Liesl is a brand expert with over 25 years of experience working for international agencies like BBDO, Ogilvy and ICG.
When she moved to Brisbane in 2015, she started her own agency and has passionately been providing creative and graphic design services that are not just pretty images but insightful and meaningful designs that ooze depth and meaning.
Jesse Dascanio
The Wordsmith
Jesse has been developing cut-through communications and brand content for over a decade. Combining creativity and clarity, he’s your translator – helping you articulate why you and your offering matter (to a market that’s heard it all before). By taking a strategic approach to what your business says about itself, Jesse ensures that your voice is more than just words. It’s a valuable asset and a long-term investment.
What’s Our Story
Liesl and Georgie have worked together for several years, with similar approaches to their clients: enquiring, challenging and passionate. In early 2023, the pair founded MindMoB to combine their expertise and deliver meaningful results to businesses across Australia, focusing on B2B strategy marketing.
They soon approached Jesse to join the team, to cover all the crucial areas of marketing in-house: branding, strategy and content. Since then, MindMoB’s holistic and comprehensive approach has seen it succeed among B2B companies in a B2C-focused market.
Brave
We are fearless in our advice and always take ownership of our results.
Determined
We do everything we can to deeply understand our clients’ business and needs.
Insightful
We do our research and want our work to genuinely help clients succeed.
United
We work together and with respect for consistent delivery.
HOW WE’RE DIFFERENT
Collaborative Mindset
MindMoB isn’t just a service provider. We don’t check boxes or deliver what’s requested.
We give honest and (sometimes) tough advice and direction, while working with clients to find what ‘best’ looks like for them making us a sought-after B2B marketing agency in Australia.
Positive Impact
Most marketers focus on the B2C space, but the experts at MindMoB come from the B2B world.
We know how to translate high-level concepts and specialised services into effective marketing for educated audiences.
Insightful Approach
Most marketing agencies managing dozens of clients in unwieldy teams with differing skill levels.
MindMoB is strategic and selective with our work. As leaders in our respective fields, we work in unison to ensure optimal outcomes, utilising B2B lead generation strategy to drive success.