Project Details

When your product saves time, improves outcomes, and reduces risk — but your message isn’t landing — it’s time to rethink your strategy. In complex, high-stakes environments like healthcare, even the most innovative software can be overlooked if the brand doesn’t clearly articulate its value.

NBrand
NMessaging
NMarketing Strategy

Repositioning DoseMeRx to stand out in a complex clinical environment

DoseMeRx is leading a quiet revolution in precision dosing. As the largest Bayesian dosing platform in the US, their software is helping pharmacists individualise dosing, reduce adverse drug events, and improve patient outcomes. But despite the clinical impact, DoseMeRx’s digital presence and marketing efforts weren’t reflecting their innovation — or reaching the right people.

MindMoB was brought in to develop a strategic marketing plan to help DoseMeRx build awareness, drive engagement, and increase software uptake among U.S. hospitals.

Requirements

MindMoB worked with DoseMeRx to identify four key strategic goals:

Clarify the value proposition

Refine positioning and messaging to reflect customer pain points and product benefits — not just features.

Improve lead generation

Increase website conversion rates, optimise Google Ads performance, and create more compelling marketing content.

Elevate online presence

Strengthen DoseMeRx’s digital channels with clear messaging, proof points, and targeted content.

Support sales efforts

Provide better marketing assets to support outreach and engagement with hospital pharmacists.

Challenges

Despite their clinically proven technology and strong market potential, DoseMeRx struggled to translate their innovation into measurable marketing results due to:

Disconnected messaging

DoseMeRx’s website content focused heavily on product features, with little emphasis on pharmacist pain points or clinical outcomes — creating a lack of urgency and relevance.

Underperforming website

Despite high traffic, the website had a low conversion rate (0.8%) and high bounce rate (45%), indicating that visitors weren’t finding what they needed — or weren’t compelled to act.

Ineffective paid advertising

Google Ads leads had dropped significantly, from 35/month to just 7, and Facebook engagement was from irrelevant audiences, often accompanied by negative commentary.

Crowded and traditional market

Pharmacists were still heavily reliant on manual methods for drug monitoring — despite clear risks and inefficiencies — and were being targeted by aggressive competitors in the space.

Approach

MindMoB worked closely with the DoseMeRx team and their clinical specialists to develop a strategic marketing roadmap that aligned with actual sales conversations and real-world user needs. The 12-point plan addressed every stage of the funnel — from awareness to retention:

1. Lead nurture

Re-engage existing leads to increase conversion from 7 to 14.

2. Data management

Improve prospect tracking, segmentation and follow-up.

3. Website optimisation

Redesign UX, rewrite content and update imagery to lift conversions from 0.8% to 2–5%.

4. SEO and Google Ads

Enhance ad performance to drive quality leads (10–15/month).

5. Content development

Create clear, clinically relevant content tied to key pharmacist concerns.

6. Messaging framework

Establish compelling, consistent messaging focused on outcomes and credibility.

7. Always-on marketing

Maintain steady social and blog activity for visibility and relevance.

8. Strategic promotion

Explore targeted ad campaigns to grow reach and brand awareness.

9. Digital footprint

Increase third-party validation and visibility across relevant channels.

10. Events and webinars

Strengthen presence in clinical and industry forums.

11. Partnership leverage

Activate relationships with health tech partners and associations.

12. Customer retention

Maintain engagement through regular updates and events.

Each strategy was broken into tactical action items, designed for simple handover and implementation by the internal team.

Results

Although MindMoB’s scope was limited to strategic planning (with execution handed over to the internal team), the foundational work helped identify where DoseMeRx’s marketing efforts were falling short — and created a clear path forward.

– A more compelling and differentiated value proposition

– Practical, actionable plan for improved lead generation

– Clear messaging aligned with clinician needs

– Tools and tactics to support sales and retention

Struggling to get traction in a highly technical market?

Let MindMoB help you translate your complex B2B solution into a story that resonates — and a strategy that delivers.

Let’s have a 15-minute chat