Project Details

When your brand doesn’t reflect the warmth and heart behind your work, your message can get lost – even when your services are making a powerful difference in people’s lives. A strong, human-first brand helps build trust, connection, and lasting impact.

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Bringing a Cherished brand to Life

Cherished Support Services was founded on a deeply personal mission: to empower individuals with disabilities and support them in living life on their terms.

While the heart of the organisation was clear to those within it, the outward brand didn’t convey the warmth, professionalism and purpose that defined its services.

Requirements

Cherished was an ambitious organisation in a crowded sector. They needed a brand that would immediately resonate with clients, families, partners and staff. This included:

Build a heartfelt brand identity

Build a brand that felt positive and inclusive – to reflect the genuine care they bring to every client relationship.

Enable organisational growth

Give the organisation the tools to scale and communicate consistently across every touchpoint.

Challenges

Despite their groundbreaking technology and its potential impact on the emergency services sector, Hypha struggled with:

Disconnected brand experience

Developing a brand that balanced professionalism with heartfelt support.

Scaling hurdles

Creating consistent, scalable assets that could grow with the organisation.

Assible assets

Designing materials that were accessible to individuals of all abilities.

Inconsistent messaging

Building trust through thoughtful messaging and proof of purpose.

MindMoB would have to build the brand from the ground up with care and creativity.

Approach

Partnering with Cherished, MindMoB delivered a full suite of branding and marketing assets that were (most importantly) executed with heart.

1. Branding strategy and identity design

Through in-depth one-on-one sessions and workshops, MindMoB helped define what Cherished stood for and how that should visually come to life. This included:

Designing a thoughtful logo with a powerful message. The stylised “i” represents the individual, supported by the curved R and S to symbolise human-led support.
Developing the tagline: “Support services. Here for you.” This reflects the brand’s commitment to empowering individuals and respecting their autonomy.

The brand identity was deliberately personal and handcrafted – balancing approachability with credibility.

2. Comprehensive brand rollout

Once the identity was set, MindMoB ensured every brand touchpoint told the story to Cherished’s audience. This included:

Creating a full brand guide detailing logo use, typography, colour palette, tone and accessibility considerations.
Designing stationery and digital assets – business cards, letterhead, name badges, email signatures and Microsoft templates.
Building branded social media profiles, including assets optimised for accessibility and clear engagement.

The use of a vibrant colour palette helped reflect the personality of Cherished: positive, welcoming and passionate.

3. Website and brochure development

MindMoB then designed a user-friendly website with a strong focus on accessibility and clarity for different user groups. This involved:

Structuring page layouts to support individuals with disabilities, families and referrers.
Developing a clean services infographic to visually explain key offerings.
Integrating clear calls to action and simple navigation to support all levels of digital literacy.

The team also created a company brochure and other printed collateral that carried the brand message consistently into the real world.

4. Templates and tools for programs and events

Cherished runs numerous support programs and needed professional, consistent materials to match.

Designing program flyers, event posters, participant workbooks and certificates of completion.
Building templates so the internal team could create future program materials quickly and in-brand.
Developing signage and banners, including a large window installation of their service offerings.

Every asset was designed to be inclusive, easy to read and uplifting to support a real emotional connection.

Lynn Olivier

Founder of Cherished Support Services

“Mindmob took our organisation’s vision and turned it into an inspiring reality. Liesl captured the soul of our business with exceptional design, clear messaging and a deep understanding of our culture and purpose.

Her creativity, professionalism, and passion made the entire process exciting and seamless. If you’re serious about your brand, MindMoB is the partner you want.”

Results

Cherished emerged from the process with more than just a logo. They now have a fully realised brand system that reflects who they are and what they stand for.

Empowering identity

A cohesive visual identity that feels personal, empowering and professional.

Consistent assets

Consistent brand assets across print, digital, and physical environments.

Confident communication

Materials that enable staff to speak with confidence and clarity.

Inclusive messaging

A clear, inclusive voice that speaks directly to clients and families.

Most importantly, the new brand reflects the culture and care that makes Cherished different – ensuring it shows up in the world with the same heart that drives its services.

Want to bring out the heart that’s hiding in your business?

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