Carbon Friendly Project Details
Carbon Friendly’s mission was to enable farmers to gain recognition for their sustainability practices. However, communicating the complex information behind their certification was a significant hurdle.
- Branding
-
Communications
- Infographics
TRANSLATING CARBON FRIENDLY’S PROCESS INTO CONTENT
The demand for agriculture businesses to reduce their carbon footprints grows every year. However, it isn’t just difficult for consumers to know how food production has affected the environment. It can also be unclear why certification standards are relevant for businesses.
Carbon Friendly sets the benchmark in global food sustainability. As a pioneer in establishing a comprehensive certification standard, their focus is on assessing and communicating the climate impacts of food products in the marketplace.
CHALLENGE
While Carbon Friendly’s mission was to enable farmers to gain recognition for their sustainability practices and empower agriculture as a solution to climate change, clearly communicating the complex information behind their certification was a significant hurdle.
This primarily involved:
Educating various stakeholders about the certification process
Communicating complex scientific information in an accessible manner
Enabling farmers to receive recognition for sustainable practices
SOLUTION
Because Carbon Friendly’s goal was to effectively convey to producers, retailers and consumers the intricacies and benefits of its certification process, MindMoB spent significant time studying what mattered to these audiences.
This led to…
Understanding Carbon Friendly’s certification system
Refining the brand mark to better represent Carbon Friendly’s mission
Developing key brand differentiators and messages
Creating a brand persona that resonates with their audience
Producing various infographics to simplify complex concepts
Designing brand material that aligns with the new brand identity
“MindMoB has provided excellent design and content development across multiple projects and applications, which have significantly improved our brand’s visual identity and messaging. It’s great to work with Liesl too – she is creative, professional and always willing to go the extra mile to ensure everything is perfect.”
– Mariki Visser, Commercial Manager at Carbon Friendly
OUTCOMES
With each deliverable completed in less than two weeks, Liesl from MindMoB transformed Carbon Friendly’s branding and communications with easy-to-digest collateral that speaks directly to each stakeholder’s needs.
This has resulted in…
Stronger communications material
With infographics that effectively translate scientific information, Carbon Friendly’s proposals, presentations and marketing materials are now deeply engaging.
Smarter information sharing
By dissecting complex subjects and creating simple brand messages, Carbon Friendly now has the language and tools to communicate clearly with its audience.