Our Approach
We take you on a marketing and branding journey.
Phase One
Brand Positioning
Brand Discovery
Workshop
Our aim is to truly understand your brand, clients, competitors, challenges and strengths: your ‘who’, ‘why’ and ‘how’.
Analysis
Statement
We’ll interpret and capture all the learnings and ideas we’ve discussed – including background, competition, market, target audience, sales and buying process and key messaging.
Target Audience
Research
Audience research allows you to understand your customers. By focusing on their needs, it makes you more effective in delivering your marketing strategy.
Brand Strategy
Brand Persona
Defined
Understanding your company’s persona allows us to give you a voice. This includes your values, mission, vision, tone and personality traits.
Marketing
Statement
We’ll interpret and capture your brand persona to ensure that EVERYONE is informed and understands both the company and brand objectives: a unified approach to execution.
Communication
Guideline
We set clear guidelines to ensure consistency in visual and written communications. This results in better quality content, more recognisable brand values and a uniform message.
Brand Development
Brand Identity
Development
Logo design is a vital part of your brand identity. First impressions are everything. It separates you from the competition, expresses your message and encourages brand loyalty.
Brand
Collateral
Designing alongside your brand’s core values, personality and strategy will increase brand retention, engage your clients, build a following and deliver conversions.
Brand
Execution
By leveraging your brand across all areas of the business, we ensure a consistent look and feel both internally and externally. This projects both professionalism and trustworthiness.
Marketing Strategy & Execution
Marketing
Strategy
We identify the best channels and actions required to reach your target audience. We only consider what will work for you – never taking a one-size-fits-all approach.
Marketing
Execution
Includes:
• Digital marketing plan
• Content strategy
• Website development
• Social media management
Reporting
& Review
Clear, accurate and honest measurement and reporting is crucial to ensure that your brand’s marketing strategy is a success.