Our Approach

We take you on a marketing and branding journey.

Phase One
Brand Positioning

Brand Discovery
Workshop

Our aim is to truly understand your brand, clients, competitors, challenges and strengths: your ‘who’, ‘why’ and ‘how’.

5
5

Analysis
Statement

We’ll interpret and capture all the learnings and ideas we’ve discussed including background, competition, market, target audience, sales and buying process and key messaging.

Target Audience
Research

Audience research allows you to understand your customers. By focusing on their needs, it makes you more effective in delivering your marketing strategy.

Phase Two
Brand Strategy
5

Brand Persona
Defined

Understanding your company’s persona allows us to give you a voice. This includes your values, mission, vision, tone and personality traits.

5

Marketing
Statement

We’ll interpret and capture your brand persona to ensure that EVERYONE is informed and understands both the company and brand objectives: a unified approach to execution.

Communication
Guideline

We set clear guidelines to ensure consistency in visual and written communications. This results in better quality content, more recognisable brand values and a uniform message.

Phase Three
Brand Development

Brand Identity
Development

Logo design is a vital part of your brand identity. First impressions are everything. It separates you from the competition, expresses your message and encourages brand loyalty.

5

Brand
Collateral

Designing alongside your brand’s core values, personality and strategy will increase brand retention, engage your clients, build a following and deliver conversions.

5

Brand
Execution

By leveraging your brand across all areas of the business, we ensure a consistent look and feel both internally and externally. This projects both professionalism and trustworthiness.

Phase Four
Marketing Strategy & Execution

Marketing
Strategy

We identify the best channels and actions required to reach your target audience. We only consider what will work for you – never taking a one-size-fits-all approach.

5

Marketing
Execution

Includes:
• Digital marketing plan
• Content strategy
• Website development
• Social media management

5

Reporting
& Review

Clear, accurate and honest measurement and reporting is crucial to ensure that your brand’s marketing strategy is a success.