Seam Spatial Project Details
Industry-leading businesses (especially those operating B2B) need a clear marketing strategy and must know how to articulate their value proposition. Don’t make marketing a low priority!
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Strategy
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Rebrand
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Website
TRANSFORMING SEAM SPATIAL’S MARKETING PROFILE
For many B2B companies, marketing is a low priority. This is especially true for technical service providers, who are often too time-poor to put any significant focus on their branding and marketing. However, this inevitably catches up with them. When a business’ competitors do leverage marketing effectively, they can quickly get left behind.
When industry leaders don’t have a clear brand and marketing strategy, place little focus on modernising their brand or are unable to articulate their value proposition, it’s hard for potential clients and employees to see the benefits of working with them over a competitor. That’s where SEAM Surveys found itself.
THE CHALLENGE
SEAM is a full-service surveyor based in Brisbane – with offices in Queensland, New South Wales and Western Australia. Its team is highly skilled and their commitment to adopting and mastering new technology allows them to deliver valuable data to some of Australia’s biggest projects more accurately, quickly and practically.
However, SEAM wasn’t marketing these benefits and struggled to define its broad service offering. What it did communicate wasn’t positioning it as a modern and trustworthy partner. SEAM approached MindMoB to support their goals of…
Elevating its dated branding and developing a strategy to give it both depth and meaning.
Attracting a skilled team to meet growing surveying demands.
Diversifying its service messaging for emerging sectors, like renewable energy.
Expanding its profile beyond Queensland into new areas, like WA.
SOLUTION
For a business in SEAM’s position, MindMoB knew that only a comprehensive rethink of SEAM’s brand positioning, marketing and communications strategy would help the company achieve its business objectives.
Although SEAM was well-respected in its core vertical markets and locations, this was primarily due to word-of-mouth and its leadership team’s stature in the industry. MindMoB’s plan to bring the company’s unique strengths to the fore in a competitive market included…
Analysing SEAM’s offering, industry and competitors to create a marketing strategy.
Rebranding to position SEAM as a forward-thinking industry leader.
Updating SEAM’s communications to focus on the benefits of their tech and team.
Overhauling SEAM’s online presence and collateral to align with the new direction.
OUTCOMES
Today, SEAM Spatial is a more confident business. Its pitch is now focused on the client’s problems and foreseeing solutions, rather than providing services – and the new brand style reflects the company’s deep well of expertise and innovative mindset.
Working side-by-side with SEAM’s leadership team, MindMoB…
Conceived a new brand, ‘SEAM Spatial’, to spotlight the company’s expertise in spatial data and analysis – not just surveying.
Created a full Brand Guide that formalised how to position the brand, its value, services and benefits to prospective clients.
Developed a new website that features new messaging relevant to more vertical markets and speaks to their pain points.
Implemented a customer relationship management (CRM) system to increase sales opportunities and further nurture leads.
Executed a marketing plan with trust-building case studies, thought leadership and tech video content – alongside a social media strategy.
Filmed staff videos and established the tangible benefits of working at SEAM throughout their content to boost recruitment.
Off the back of its transformation, SEAM is expanding substantially across target sectors and into new locations throughout Australia.
