Seam Spatial Project Details
Industry-leading businesses (especially those operating B2B) need a clear marketing strategy and must know how to articulate their value proposition. Don’t make marketing a low priority!
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Strategy
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Rebrand
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Website
TRANSFORMING SEAM SPATIAL’S BRAND PRESENCE
For many B2B companies, marketing is a low priority. This is especially true for technical service providers, who are often too time-poor to focus on their branding and marketing. However, this inevitably catches up with them. When competitors leverage marketing effectively, those who don’t act quickly get left behind.
When industry leaders don’t have a clear brand and marketing strategy, place little focus on modernising their brand or are unable to articulate their value proposition, it’s hard for potential clients and employees to see the benefits of working with them over a competitor. That’s where SEAM Surveys found itself.
THE CHALLENGE
SEAM is a full-service surveyor based in Brisbane – with offices in Queensland, New South Wales and Western Australia. Their highly skilled team, combined with a commitment to adopting and mastering new technology, enables them to deliver valuable data to some of Australia’s biggest projects with accuracy, speed, and practicality.
However, their brand didn’t communicate these strengths effectively. SEAM struggled to define its broad service offering, and its outdated branding wasn’t positioning it as a modern, trustworthy partner.
SEAM engaged MindMoB to support their goals of:
Expanding their profile by building brand credibility beyond Queensland into WA and other regions.
Elevating their branding and developing a sophisticated and professional identity that reflects their expertise.
Attracting top talent and positioning SEAM as an employer of choice to meet growing surveying demands.
Diversifying its service messaging by clearly communicating their value in emerging sectors like renewable energy.
SOLUTION
For a business in SEAM’s position, a surface-level refresh wasn’t enough. MindMoB executed a full-scale brand transformation, repositioning SEAM Spatial with a marketing strategy designed for impact.
1. Analysed SEAM’s offering, industry and competitors to create a marketing strategy.
2. Redefined SEAM’s brand identity, introducing ‘SEAM Spatial’ to reflect their expertise beyond traditional surveying.
3. Developed clear brand positioning, shifting the focus from “what we do” to “why what we do matters.”
4. Created a new website with messaging that resonates with SEAM’s target clients and talent.
While SEAM was well-respected within its industry, their reputation was built on word-of-mouth and leadership presence rather than strategic branding. To address this weakness, MindMoB:
Implemented a Customer Relationship Management (CRM) system to increase sales opportunities and nurture leads effectively.
Executed a strategic marketing plan and a social media strategy – including case studies, thought leadership and video content.
Enhanced employer branding through staff videos and content that emphasises SEAM’s culture and workplace benefits.
THE RESULTS
MindMoB’s strategy and marketing plan execution has seen the SEAM website:
- Produce over 100 high quality leads
- Generate more than 240 employment enquiries.
- Receive the first lead within just 3 days of the website going live.
- Previously, SEAM had received zero online enquiries.
Alongside these concrete outcomes, SEAM has also seen:
Higher rates of applications from younger surveyors – representing the next generation of talent.
Improved morale and identification with the brand – ensuring SEAM doesn’t just talk about culture; they live it.
Increased LinkedIn engagement from both prospects and team members – without paid ads.
100% organic growth and reputation boost – no expensive digital or social media marketing.
THE POWER OF A THOUGHTFUL BRAND STRATEGY
SEAM Spatial’s transformation proves that a strategic, well-executed brand can do more than just look good. It can drive real business results.
Want the same for your brand? Let’s make it happen.
